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Isle of Wight finds tech partner for ‘smart cycling’



Council names Llama Digital as app developer to support smart places project

Isle of Wight Council has named Llama Digital as its partner in plans to use digital technology to get more people cycling around the island.

These are going to involve the development of a Bicycle Island app to identify a ‘smart cycling’ corridor – one of the projects funded by the Department for Transport under the council’s Sustainable Transition Year Programme.

The app will enable cyclists to set monthly distance targets for themselves, to find seasonal information on wildlife and heritage, and find virtual offers on the route.

Isle of Wight’s executive member for environment, sustainability and local engagement, Councillor Paul Fuller, said: “This is a ground breaking project for the UK and will create a truly interactive experience for users.

“I hope that the smart cycling corridor will encourage more visitors, residents and employers to choose a cycling commute as a healthy and sustainable alternative to driving.”

National first

The project is thought to be the first of its kind in the UK, and provides a new element to the smart places agenda.

Llama Digital specialises in location based mobile apps and has worked with clients including the University of Sheffield, the city where the company is based.

Its managing director Stephen Elliot said the project “combines technical innovation with innovative social ideas”.

Image by Sludge G, CC BY 2.0 through flickr

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