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GOV.UK takes on new crown logo


Mark Say Managing Editor

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Old and new GOV.UK logos
Old logo top, new logo bottom
Image source: GOV.UK, Open Government Licence v3.0

The Cabinet Office has launched a new crown logo for central government’s GOV.UK web platform.

It features the chosen crown of King Charles – one which has a slightly more domed appearance than that used by the late Queen Elizabeth – pictured white on black and will be a significant element of the GOV.UK brand.

The logo has been created in a collaboration between the Government Digital Service (GDS), the Government Communication Service and the Royal Household.

The transition to using the new crown logo has begun with the home page and sitewide menu bar and is expected to be complete by 1 March. The costs are covered within the usual operating costs of the website.

Part of civic life

Christine Bellamy, director of GOV.UK at GDS, said: “Over the decade GOV.UK has been live, we’ve earned the trust of the population to become a crucial part of civic life. We take this responsibility seriously, and it’s fantastic to see the GOV.UK logo updated to reflect the new symbols of state. 

“We have worked with teams across government to ensure the roll-out is smooth, and feels seamless to our users. The change will also be made on other government channels, that use the GOV.UK logo, such as apps.”

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