What they say about us...
Gareth Arnold, Audience Marketing Manager, Microsoft UK
“Microsoft has worked with UKAuthority for a number of years to successfully create and drive, credible and respected thought leadership into the public sector - either directly or through our partners. Their journalistic background has helped us translate technical concepts in to plain English and articulate how our technology can provide real business benefits to the public sector.
Their well-established contacts database and multiple communication channels have helped us to reach a targeted or broad public sector audience with our messaging, They are a ‘credible voice’ in the sector with the ability to reach thousands of senior decision makers.
We’ve seen excellent returns using their integrated campaigns to reinforce and disseminate our messages, raise product or brand awareness, drive attendees to events or to download white papers. Their work has helped to position our technology as a key set of solutions to the challenges that face public sector organisations in today’s climate.”
James Houselander, Regional Marketing Manager UK, Riverbed Technology
“UKAuthority have enabled Riverbed to build awareness of their brand in the market place by taking our messages and making relevant to Public Sector personnel. They have also provided Riverbed with a digital platform to reach new contacts from across a range of Public Sector organisations which we have been unable to reach to date. This has resulted in a high level of engagement through a mix of digital approaches including banner ads, blog posts, asset downloads and traditional email marketing all communicated back to Riverbed in clear and concise reporting.
UK Authority understand Riverbed’s challenges, articulate our messages clearly to the audience and have worked with us to develop an integrated marketing campaign that embraces digital channels giving us wider reach into new markets and existing accounts.”
Paul Tomlinson, Managing Director, IEG4
“Up until recently my experience of UKAuthority was just consuming their newsletter and news updates, but the Microsoft SME support programme enabled me to participate in one of the UKA Live debates to put across the SME point of view. I enjoyed the debate alongside my fellow participants Mark and Josh, ably controlled and steered by Helen. Chatting to Helen afterwards highlighted her depth and experience of the public sector and the breadth of contacts UKAuthority had. We went on to use them to launch and promote the Local Social Fund product, utilising their contacts database to great success.”
Gayle Gander, Head of Marketing, Geoplace
“At GeoPlace we wanted to launch a new awareness campaign which would incorporate social media, direct email, news, newsletters and blogs to highlight a recent report we commissioned. Having been a sponsor member of DCLG’s Local Digital campaign we were already aware of UK Authority’s expertise in this area and approached the team to see if they would be able to help us with our campaign. It quickly became apparent that through working with UKA our campaign would not only experience high visibility through all of our desired channels, but would also benefit from UKA’s journalist flair and wide circulation lists. Not only does UKA have one of the most established and best managed audience databases, but they also have a team, with an in-depth knowledge of public sector IT, ready to work on positioning our stories in the most effective way to complement drivers from Government.
We are pleased with the results so far which certainly demonstrate a return on our investment in working with UKAand it will be a no brainer on turning to UKA again to help us with our next campaign.”
Bill McCluggage, former Chief Technologist - Public Sector, EMC
"I have worked with Informed Communications Ltd since 2010 while I was Deputy Government CIO in the Cabinet Office and in my current role with EMC as Chief Technologist, Public Sector, since February 2012. They have been engaged by the EMC marketing team in the UK to help promote the company and its specific technology capabilities in the public sector, a project which they have delivered impeccably.
The team at Informed Communications Ltd have one of the most well developed networks across the public sector in the digital and ICT sectors that I have come across. It spans Local Government, Health, Police, Central Government, the Devolved Administrations and the various companies that sell into the public sector, and includes both digital and ICT specialists, and business leaders. The size, breadth and accuracy of their validated and coded list of contacts is, I believe, the largest and most up to date anywhere across the public sector.
In terms of coverage, Helen Olsen and the Informed Communications Ltd team have helped me deliver messaging in both jobs on a range of technology/digital topic subjects including Cloud Computing, Cyber Security, Fraud and eCrime, Big Data, capability growth and citizen facing/digital issues. This has included delivering live round table TV/webinars, blog posts, email marketing, and news features and has involved attracting a number of different thought leaders and specialists to become involved.
The team are very capable at exploiting social media, attracting sponsorship for events and identifying and targeting specific interest groups with their marketing material. They have delivered the goods for me over and over again, and I would highly recommend them to anyone contemplating a national marketing campaign in the public sector."
Paul McElvaney, Managing Director, LearningPool
"Learning Pool has participated in several productions with UKAuthority. We have found these debates to be really beneficial in improving our profile with our target market. Our experience is that UKAuthority is well respected across local and central government and as such participating in their productions has given us a reach into new parts of the sector has been really useful. Helen and the team are also great to work with and the quality of the other panellists has been very high."
Matthew Stammers, Marketing Director, Capita Software Services
"As part of its strategy to reach out and engage with senior decision makers in the public sector, Capita's software business was seeking to develop a partnership programme with a key influencing body in the marketplace. From the beginning, the approach proposed by Helen and UKAuthority stood out head and shoulders above the crowd. They have been absolutely committed to the objectives of our programme while offering invaluable independent insight and support. And the results have been superb. They have helped us engage with more high level decision makers across the public sector, supporting our business strategy to develop into new market and product areas. I would have no hesitation in recommending them to anyone."
Mike Haigh, Microsoft UK
"UKAuthority get things done. They provide Microsoft with an edge in the public sector; having been a consultant to MS on marketing strategy and campaign delivery for over four years. They have consistently provided newsletter content for Microsoft that reflects UK public sector needs and issues. Excellent data services, and great people to work with!"
Karen Conneely, Marketing Manager, Real Asset Management Plc
"The UKAuthority email broadcast continues to prove a successful medium for targeting finance professionals across the Local Government sector, enabling Real Asset Management to communicate key sales and marketing messages where required."