Integrated Sales, Marketing & Engagement
UKAuthority elements can be combined to create integrated end-to-end advertorial, promotional and lead generating bespoke marketing, sales support or engagement campaigns.
We can help you to cut through the noise to deliver coordinated, consistent messaging and thought leadership to your target market - across all engagement channels. Pick and integrate elements of content, copy, web, video and email lead generation to deliver your goals. Engage directly with your audience, approach influencers and decision makers by job function, organisation type and/or geography via UKAuthority Elements:
- UKA Live - interactive live 'round table' UKAtv debates on the key issues of the day with news-makers, policy makers and thought leaders (audience live: 40 to 100 / audience for recording: approx. 1500)
- UKAuthority.com - the online news service for major and breaking news about the use of technology in the public sector (20,000+ visitors per month)
- UKAtv – internet tv news channel covering thought leaders and policy setters 'in their own words' (average 4,000 viewers per month)
- UKAuthority Extra - weekly news briefing (email circulation: 13,100 public sector / 1,700 commercial)
- Marketing and engagement services - UKA channels can be used to devise sophisticated integrated engagement campaigns based on thought leadership and sector research, round table debates, experience sharing workshops, and digital engagement to drive lead generation or other sales and marketing goals.
- Best practice & thought leadership – Stimulating the debate, engaging the community, disseminating information and best practice to the UKAuthority Community.
- Targeted emails to the UKAuthority core circulation, editorial and research database of more than 30,250 key public chief and senior executives, directors and officers from central and local government, police, fire, health and ancillary services.
- @UKAuthority and individual reporter twitter feeds/conversations (in excess of four thousand followers)
|Element||Price ex VAT|
- Sponsorship, including spokesperson on panel, audience acquisition, project management, moderation, broadcast, post production and hosting of on-demand recording, news feature and sponsor email.
|Sponsorship & Engagement Packages from £9,516.00 to £16,620.00 |
- Advertorial (eg UKA Live feature, including copywriting / layout)
- Banner Advertising
- Online Poll UKAuthority readers (7 questions max) and summary report
- Talking Heads interview (including film/post production/hosting)
- 3 Pack: three interviews filmed on same day/location (inc film/post/ hosting)
- Video Case Study (user based, filmed on location – excluding travel costs)
- Video Documentary (issue based, filmed in the studio)
- Corporate Promotional Video
|UKAuthority Extra |
- Banner Advertising
|UKA Experience Sharing/Best Practice|
- Working Lunch
- White Paper
|Targeted Email to UKAuthority audience||£1,095.00|
- Copywriting (per day)
- HTML email creation (per email)
- Bespoke Research
- Sector Marketing & Engagement Consultancy
To see example campaign results click here.
For further information contact: