Circulation, Audiences & Data

UKAuthority has the best data in the business. All UKAuthority circulations and audiences revolve around the UKA editorial, research and communications database, a constantly evolving dataset reflecting the dynamic change currently sweeping across the public sector.

At its core are 30,000 chief and senior executives, directors and officers across central and local government, police, fire, health and ancillary services. A rolling three month update process ensures that these contacts are tracked and kept current as the public sector responds to the challenges of the age of austerity.

UKA Data

The vast majority of UKA Data contacts have email addresses. Codes within the database enable targeting/analysis by type of organisation, geography and job function. Precise numbers are constantly changing as the data undergoes a rolling three monthly update and expansion - as at 1 October 2012, the UKAuthority database contained approximately 30,000 records.

Click here for more information on the breakdown of UKA data.

Email: UKAuthority does not sell data. Select customers may use a managed service to deliver lead-generating broadcast emails to relevant contacts in the sector. Recent examples include:

Example communication campaigns

Example 1: Email campaign
Calls to Action: Download a discussion paper, click through to further information
Timescale: January - April 2011
Results:

• Email opens: 2563 / 1242 unique
• Click_thrus: 557 / 462 unique
• People: 342 people clicked through from email to access between 1 and 6 items; (282 people clicked to access the discussion paper).

Example 2: Email campaign
Call to Action: View short video overview and/or 30 minute 'master class' instructional video.
Timescale: June - November 2011
Results:

• Email opens: 5177 / 2145 unique
• Click_thrus: 570 / 347 unique
• People: 260 people clicked through from email to access one or two videos

Example 3: Integrated research & thought leadership campaign
Call to Action: Participate in a survey; participate in webinar to discuss findings and / or view recording of event; download report; download discussion paper; view further web information.
Timescale: August - October 2011
Results:

• Total number of people engaged: 1327 to date;
• Respondents to survey: 479
• Registrants to ITU Live: 53
• Viewers of ITU Live recording: 151
• Downloaded report/report requests: 744
• Download of white paper: 342