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Digital public sector news, research & engagement

UKA Community Database

32,540 decision makers and influencers across central and local government, police, fire, health and ancillary services.

- Editorial, research and engagement database is constantly updated and fine-tuned in response to organisational and policy changes.

- At any point in time it comprises 100% coverage of major central government, local government, health, fire & rescue, police and major/ex-council housing organisations.

- Data is coded and classified by UKAuthority researchers to reflect organisational type, geography, and individual job function and role.

Data is coded and classified by UKAuthority researchers to reflect organisational type, geography, and individual job function and role. A full data breakdown is available on request, however, contacts are categorised:

Into four major categories of decision maker/influencer:

  • 24% Technocrat Decision Makers
  • 22% Non-technical Decision Makers
  • 41% Users & Influencers
  • 13% Finance & Procurement

Within three main seniority levels:

Level 1: chief executives and deputies/assistant chief execs; chief operating officers; directors of finance; directors; assistant/deputy directors in central government; chief constables/fire officers; councillors/chairs and vice-chairs / members; all heads of IT.
Level 2: assistant/deputy directors (except central govt); 'heads of'; managers.
Level 3: team leaders, officers and other users.

Providing comprehensive coverage across the entire public sector:

SectorIndividuals NamedCoverage of sector organisations
Local Authority:21,353100% of 433 organisations
Central Government:3,470100% of 323 organisations
Health:5,150100% of 546 organisations
Police:879100% of 44 organisations
HM Prisons/Probation:143100% of 163 organisations
Fire & Rescue:554100% of 51 organisations
Housing Associations991100% of largest 265sector organisations

UKAuthority Audience Statistics

MonthUnique visitorsUnique visitorsNumber of visitsNumber of visitsPages readPages read
Mar 7,28112,33421,48037,35574,604440,852
Increase 13 to 1482%90%505%

What they say about us...

"UKauthorITy get things done. They provide Microsoft with an edge in the public sector; having been a consultant to MS on marketing strategy and campaign delivery for over four years. They have consistently provided newsletter content for Microsoft that reflects UK public sector needs and issues. Excellent data services, and great people to work with!"Mike Haigh, Microsoft UK
"The UKauthorITy email broadcast continues to prove a successful medium for targeting finance professionals across the Local Government sector, enabling Real Asset Management to communicate key sales and marketing messages where required."Karen Conneely, Marketing Manager, Real Asset Management Plc
"Up until recently my experience of UKAuthority was just consuming their newsletter and news updates, but the Microsoft SME support programme enabled me to participate in one of the UKA Live debates and put across the SME point of view. A debate I enjoyed alongside my fellow participants Mark and Josh ably controlled and steered by Helen. Chatting to Helen afterwards highlighted her depth and experience of public sector and the breadth of contacts UKAuthority had, we went on to use them to promote the Local Social Fund product we were launching using their contacts database to great success."Paul Tomlinson, Managing Director, IEG4
"Learning Pool has participated in several productions with UKAuthority. We have found these debates to be really beneficial in improving our profile with our target market. Our experience is that UKAuthority is well respected across local and central government and as such participating in their productions has given us a reach into new parts of the sector has been really useful. Helen and the team are also great to work with and the quality of the other panellists has been very high."Paul McElvaney, Managing Director, LearningPool
"As part of its strategy to reach out and engage with senior decision makers in the public sector, Capita's software business was seeking to develop a partnership programme with a key influencing body in the marketplace. From the beginning, the approach proposed by Helen and UKauthorITy stood out head and shoulders above the crowd. They have been absolutely committed to the objectives of our programme while offering invaluable independent insight and support. And the results have been superb. They have helped us engage with more high level decision makers across the public sector, supporting our business strategy to develop into new market and product areas. I would have no hesitation in recommending them to anyone."Matthew Stammers, Marketing Director, Capita Software Services