Identity assurance market tipped for boom

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The UK market in ID assurance- a key element of the government's plan for 'digital by default' public services - will be worth £360m by 2014, up from £280m today, according to new research.

The report, by market analysis company Ctrl-Shift, predicts that ID assurance systems piloted for programmes such as the Universal Credit will be widely adopted by the private sector. It advises ID assurance businesses to get involved in the government's ID assurance programme to help influence its direction.

According to the report, the ID assurance market, worth more than £280m in 2011 is currently operated largely as a business-to-business service by companies such as Experian, Equifax and Avoco Secure. However the government is to become a significant customer under a Cabinet Office led scheme to create an ecosystem of suppliers.

Paul Smith, managing director of Ctrl-Shift, said that existing identity assurance suppliers will have "every opportunity" to help shape a growth market.

Identity Assurance: UK Landscape and Outlook costs £495+VAT from Ctrl-Shift.