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DCLG Local Digital Campaign Sponsors

Local Digital Campaign



To support delivery of excellent seamless services to users across local and central government


  • Amplify the best of digital innovation and culture change to accelerate public sector collaboration and use of digital to save money
  • Create lasting two-way sharing between central and local public services

All Local Digital Campaign events will be free of charge and of benefit to the public sector.

DCLG have a dedicated team to develop and deliver the Local Digital programme. Additional event support, generation of content and multi-channel amplification of campaign messages is provided through a partnership with UKAuthority who are selecting carefully chosen sponsors (mainly SMEs).



Central-Local collaboration for end to end public services

Discovery events with department/agency and local government such as:

  • BIS Land Registry - land and property data
  • DfT DVLA - driver and vehicle data

Estimated 10 events in 2014

Audience (40-60):
Local service leads and service managers, Local digital specialists, GDS transformation managers, central transformation leads (eg exemplars)

Government Digital Strategy alignment:
This supports action point 2 (service manager), action point 5 (redesigning exemplar services) and action point 12 (legislative barriers).

User need:
"As a head of service in local government I want to find out what central government transformation is planning so that I can assess the impact on my service and influence the development and shape of that transformation."

"As a head of service in local government I want to unblock barriers to delivering my service digitally so that my service is cheaper to run and better for users."

"As a service manager in central government I want to find out what impact my service will have on local government so that I can design/improve the service based on their feedback."

"As a policy officer in central government I want to find out where I can make changes (legal, data/system sharing, etc) so that local government can deliver better digital services."

Event format:
The DCLG team will work with the Department/Agency to develop a format for the event and agree an agenda. It is likely to include presentations/speed dating sessions run by GDS transformation managers and departmental service managers. A session will also be included which explores ways in which the Department/Agency can assist local digital transformation – for example, removing legal barriers, improved data sharing, access to systems, etc.

Innovating for Digital Success

2.1 Hot Topics (training)
A series of modular events based on the GDS Service Manager training programme, covering:

  • Procurement
  • User needs
  • Agile approach
  • Management / Performance dashboards
  • Identity Assurance
  • Service design standards and manual

Six events in London by autumn 2014 with potential to repeat in Manchester later if demand and resource is available. A second series covering technology topics such as mobile/responsive design, technical architecture, re-use of GDS code, etc could be explored in the future depending on user need and resourcing.

Local government heads of service, assistant directors and service managers

Government Digital Strategy alignment:
This supports action point 2 (service managers), action point 3 (digital capability), action point 6 (digital service standard) and action point 10 (procurement reform).

User need:
"As a local government head of service I want to understand GDS principles, knowledge and skills so that I can apply these locally to improve my service digitally and save money."

Event format:
The aim is to run the first series of six events with experts in attendance but over time it is planned to develop collateral so that events could be run without GDS representation. Use of other techniques such as video conferencing will be explored to reduce time required from experts. Other experts from Departments/agencies, local authorities and industry will be invited to present at the event.

It is also planned to explore potential for development of 'e-learning' packages using free online tools – working in collaboration with GDS. Some of this work could be re-used by central government departments to improve digital capability.

2.2 Local Futures
Technology, the future and local services

This is a high profile event to explore future technologies and inspiring innovation. Two events are planned in 2014 (so far).

Local government heads of service, assistant directors and service managers

Government Digital Strategy alignment:
This supports action point 1 (digital leadership), action point 2 (service managers) and action point 3 (digital capability).

User need:
"As a senior manager in local government, I need to understand the potential of future technologies so that I can exploit digital innovation for my organisation and save money."

Event format:
This is a prestigious event gathering thought leaders together to give inspiring presentations on future technologies to challenge current thinking. Senior speakers from GDS and Departments are welcome. The event is being designed and a draft agenda prepared in January for the first event on 9th April in BT Tower.

Senior executive briefings to provoke debate

DCLG partner UKAuthority will provide briefings hosted by carefully selected sponsors
(mainly SMEs).

15 briefings planned for 2014.

Council chief executives, members and directors, Central government digital leaders

Government Digital Strategy alignment:
This supports action point 1 (digital leadership) and action point 3 (digital capability).

User need:
"As a senior leader in my organisation I need to understand the benefits and obstacles so that my organisation can achieve digital service transformation and reduced cost."

Event format:
Short, sharp briefings followed by discussion. These will be associated with other events and will take place either as breakfast or evening two hour maximum session – before or after the main event.

Digital products, opportunities for consultation, take up excellence, digital inclusion and assisted digital.

4.1 Products:

  • service standards for local government
  • service manual for local government
  • 'Working with Local Authorities' module for GDS service manual
  • Agile approach for a non-software development environment

Government Digital Strategy alignment:
This supports Action Point 3 (Digital Capability).

User need:
"As a service manager in central government I need to know how to engage with local government so that I can assess the impact of my service design"

"As a head of service in local government I need to use good practice to develop my service digitally so that it works for users and saves the council money"

Product development
A discovery phase will be initiated in January working with GDS, local authorities, SOCITM and LGA to explore demand for products and what else is happening in this space.

4.2 Opportunities:

The following are opportunities which could be explored with GDS, central government departments and local authorities:

  1. Consultation. An informal consultation event was delivered in November on the future of the Planning Portal. This type of event could be offered to Departments if there was demand and capability to run it.
  2. Take up. An event to showcase excellence in local take-up for central government. The audience would be central government digital, transformation and service managers. (Government Digital Strategy Action Point 8 – Raise awareness of digital services).
  3. Digital Inclusion. Engagement will be carried out with GDS team in New Year. (Government Digital Strategy Action Point 9 Assisted Digital)
  4. Model council website based on GDS principles. (Government Digital Strategy Action Point 11 – Digital by default)

Working with practitioners to improve user experience

Series of 15 Really Useful Days planned for 2014.

Council web practitioners, communication managers
Suppliers to local government

Government Digital Strategy alignment:
This supports Action Point 3 (Digital Capability).

User need:
"As a local government web manager I need to improve customer journeys so that local people use digital services first"

"As a local government communications manager I need to learn how to use social media so that I can respond appropriately and effectively in an emergency situation"

"As a supplier to local government I need to learn about the issues facing local government so that I can support their digital transformation and so grow my business,"

Event format
The Really Useful Days are a well-established and highly rated series of events which have been delivered over the last three years to a tried and trusted formula based on practical workshops. They bring together a community of digital, web and communications practitioners who otherwise have little opportunity to meet together, learn and share experiences. The current themes are listed below and new themes such as Google analytics, intranet and 'grow your own digital champs' are being developed. Events take place all round the UK.

Really Useful Days for web and communications professionals

  • Improving customer journeys from GOV.UK to local service pages
  • Social media and emergencies

Really Useful Days for suppliers

  • Explore issues facing local government digital transformation