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DCLG Local Digital Campaign Sponsors

Local Digital Campaign


The Local Digital Campaign supports the delivery of excellent local public services by:

    • Amplifying innovation and culture change to accelerate use of digital to deliver better services and save money, and
    • Creating lasting two-way sharing between central and local public services.

The Local Digital Campaign is a partnership between DCLG and LB Camden. Launched in October 2013, the first phase of the campaign is due to finish at the end of December 2015. The campaign designs and delivers tailored events to bring central and local government representatives together to discuss theirs and customers' needs, to identify blockers to effective digital public services and how to overcome these, and to share learning and good practice. The project has three main streams:

  1. Discovery, Co-Design & Co-Creation
    1. Step 1: We host a Discovery Day with a central government department that is undergoing change that will affect local authorities and or where a big service transformation issue has been identified e.g. Land Registry, DVLA. We use these events to identify priority issues, to scope potential projects to resolve them and test their feasibility.
    2. Step 2: We hold Co-Design Days with service users, heads of service, policy-experts, and developers to design nationally scalable solutions. We develop prototype solutions and business cases and vote on those we want to pursue.
    3. Step 3: After co-design, we work with the department in question to develop a business case and refine the product design so a business case can be accepted and the solution developed.
    4. Step 4: We help to launch the solution and drive take up across local authorities in order to maximise benefits.
  2. Skills: These events aim to improve the digital skills of local authority employees, focusing on the key digital skills in demand in local authorities.

  3. Futures: We run Local Digital Futures conferences to highlight the future of technology and public services that we need to be preparing for now. We also run Thought Leadership events and dinner debates to gather senior decision-makers and encourage them to work together.

Last year the Campaign ran 38 events attended by 1,733 delegates - 91% of attendees would recommend our events to a colleague.

Campaign Amplification

As well as the direct audience for events, the Campaign reaches a wider audience through its online presence, in order to amplify the learning and knowledge shared:

Average monthly web views Average monthly newsletter opens Twitter reach
9,614 8,301 Over eight million