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DCLG Local Digital Campaign Sponsors

Local Digital Campaign

COMMUNICATIONS STATEMENT

DCLG'S LOCAL DIGITAL CAMPAIGN WILL:

  • amplify the best of central and local service innovation
  • spread learning and development across the sector in order to drive digital culture change
  • accelerate the delivery of better services for less
LOCAL DIGITAL CAMPAIGN

LOCAL DIGITAL FOUNDATION MESSAGES:

  • Digital will deliver better, and more, local services for less cost
  • Leadership is essential both within the organisation, and across the sector
  • Digital collaboration across the public sector will deliver significant additional savings
  • Success can be accelerated through sharing experience, skills and digital assets
  • New ways of procuring technology, common standards and new agile methodologies will underpin cost savings
  • Digital service take-up will be driven by understanding the user journey and integrating services around the user
  • Digital inclusion and assisted digital services are an essential part of this journey for our society

The Local Digital Campaign is the communications and engagement interface between central government and local government, facilitating the free flow of information, skills and digital assets.

THE LOCAL DIGITAL CAMPAIGN COMPRISES:

  • Web news channel
  • Face to face events
  • Internet TV
  • Interactive Webcasts
  • Social Media
  • Email Updates and eNewsletter
  • Local Digital Community of Thought Leaders (and practitioners)

Using these channels we will be delivering innovation and thought leadership from Local Digital:

Discovery: central-local collaboration for end to end public services
Futures: horizon scanning for future digital impact
Hot Topics: the best of GDS for digital success
Thought Leadership: debates and executive briefings
Ask Local: consultation, examples of excellence, digital take up, digital inclusion and assisted digital

And sharing current best practice from Local Digital:

Really Useful Days: for practitioners and suppliers
Local Digital Community: examples of excellence
Sponsor Focus: supplier insight, education and engagement

OUR AUDIENCE (30,250)

The Campaign will engage chief executives, senior management, digital leaders and practitioners across the UK's 433 councils – including heads of customer service, transformation and the major service heads, finance and procurement, technology and digital teams. Police, fire, health and related central government teams from UKAuthority's 30,250 public sector decision maker database will also be engaged, along with key user groups and the supplier community

COLLABORATION:

The Campaign will communicate all key messages, themes and outcomes from Local Digital as well as complementary outputs / activities of the Local Digital Alliance and other key organisations (eg Local Government Association, Local CIO Council, Local Government Delivery Board, Local Government Contact Council, SOCITM, Solace, Cipfa, Sopo, Local Gov Digital and the Local e-Government Standards Body), central government departments with close links to local service delivery (eg DCLG, Cabinet Office and the Government Digital Service, BIS, DCMS, DWP), key user organisations, sponsor suppliers and industry.

GOVERNMENT/SUPPLIER PARTNERSHIP:

UKAuthority is contracted to partner DCLG in delivering the Local Digital Campaign. The campaign is funded through DCLG resource and matched funding from the supplier community in the form of Campaign Sponsorship. A specific aim is to create a representative but 'vendor neutral' space by engaging with ten large and ten SME key players in the sector.

LOCAL DIGITAL CAMPAIGN