The Local Digital Campaign is the communications and engagement arm of DCLG's Local Digital Programme. It forms an interface between central government and local government, facilitating the free flow of information, skills and digital assets, via:
- Web news channel
- Face to face events
- Internet TV
- Interactive Webcasts
- Social Media
- Email Updates and eNewsletters
- Local Digital Community of Thought Leaders and Practitioners
OUR AUDIENCE (30,250)
The Campaign will engage chief executives, senior management, digital leaders and practitioners across the UK's 433 councils – including heads of customer service, transformation and the major service heads, finance and procurement, technology and digital teams. Police, fire, health and related central government teams from UKAuthority's 30,250 public sector decision maker database will also be engaged, along with key user groups and the supplier community
The Campaign will communicate all key messages, themes and outcomes from the overarching Local Digital Programme as well as complementary outputs / activities of key organisations in the sector(eg Local Government Association, Local CIO Council, Local Government Delivery Board, Local Government Contact Council, SOCITM, Solace, Cipfa, Local Gov Digital and the Local e-Government Standards Body), central government departments with close links to local service delivery (eg DCLG, Cabinet Office and the Government Digital Service, BIS, DCMS, DWP), key user organisations, sponsor suppliers and industry.
UKAuthority is contracted to partner DCLG in delivering the Local Digital Campaign. The campaign is funded through DCLG resource and matched funding from the supplier community in the form of Campaign Sponsorship. A specific aim is to create a representative but 'vendor neutral' space by engaging with both large and SME key players in the sector.