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UKAuthority.com

Digital public sector news, research & engagement

What they say about us...

Bill McCluggage, Chief Technologist - Public Sector, EMC

"I have worked with Informed Communications Ltd since 2010 while I was Deputy Government CIO in the Cabinet Office and in my current role with EMC as Chief Technologist, Public Sector, since February 2012. They have been engaged by the EMC marketing team in the UK to help promote the company and its specific technology capabilities in the public sector, a project which they have delivered impeccably.

The team at Informed Communications Ltd have one of the most well developed networks across the public sector in the digital and ICT sectors that I have come across. It spans Local Government, Health, Police, Central Government, the Devolved Administrations and the various companies that sell into the public sector, and includes both digital and ICT specialists, and business leaders. The size, breadth and accuracy of their validated and coded list of contacts is, I believe, the largest and most up to date anywhere across the public sector.

In terms of coverage, Helen Olsen and the Informed Communications Ltd team have helped me deliver messaging in both jobs on a range of technology/digital topic subjects including Cloud Computing, Cyber Security, Fraud and eCrime, Big Data, capability growth and citizen facing/digital issues. This has included delivering live round table TV/webinars, blog posts, email marketing, and news features and has involved attracting a number of different thought leaders and specialists to become involved.

The team are very capable at exploiting social media, attracting sponsorship for events and identifying and targeting specific interest groups with their marketing material. They have delivered the goods for me over and over again, and I would highly recommend them to anyone contemplating a national marketing campaign in the public sector."

Paul Tomlinson, Managing Director, IEG4

"Up until recently my experience of UKAuthority was just consuming their newsletter and news updates, but the Microsoft SME support programme enabled me to participate in one of the UKA Live debates and put across the SME point of view. A debate I enjoyed alongside my fellow participants Mark and Josh ably controlled and steered by Helen. Chatting to Helen afterwards highlighted her depth and experience of public sector and the breadth of contacts UKAuthority had, we went on to use them to promote the Local Social Fund product we were launching using their contacts database to great success."

Paul McElvaney, Managing Director, LearningPool

"Learning Pool has participated in several productions with UKAuthority. We have found these debates to be really beneficial in improving our profile with our target market. Our experience is that UKAuthority is well respected across local and central government and as such participating in their productions has given us a reach into new parts of the sector has been really useful. Helen and the team are also great to work with and the quality of the other panellists has been very high."

Matthew Stammers, Marketing Director, Capita Software Services

"As part of its strategy to reach out and engage with senior decision makers in the public sector, Capita's software business was seeking to develop a partnership programme with a key influencing body in the marketplace. From the beginning, the approach proposed by Helen and UKauthorITy stood out head and shoulders above the crowd. They have been absolutely committed to the objectives of our programme while offering invaluable independent insight and support. And the results have been superb. They have helped us engage with more high level decision makers across the public sector, supporting our business strategy to develop into new market and product areas. I would have no hesitation in recommending them to anyone."

Mike Haigh, Microsoft UK

"UKauthorITy get things done. They provide Microsoft with an edge in the public sector; having been a consultant to MS on marketing strategy and campaign delivery for over four years. They have consistently provided newsletter content for Microsoft that reflects UK public sector needs and issues. Excellent data services, and great people to work with!"

Karen Conneely, Marketing Manager, Real Asset Management Plc

"The UKauthorITy email broadcast continues to prove a successful medium for targeting finance professionals across the Local Government sector, enabling Real Asset Management to communicate key sales and marketing messages where required."