Integrated Sales, Marketing & Engagement

50,000+ visitors per month reading an average 10 pages each

Qualified public sector database of 36,300 decision makers and influencers across local and central government, police, fire, education, housing and health.

UKAuthority sector experts will help you to identify your communications and engagement needs. We then work with your PR, sales and marketing teams as required to create compact, integrated campaigns to help you achieve specific sales and marketing ambitions in the sector.

We update public sector decision makers, policy makers and influencers with the latest digital news for their sector via:

  • UKAuthority.com
  • UKAuthority Extra newsletter
  • UKA Live debates and interviews
  • Social media
  • Email
  • Core database of 36,300 decision makers from central and local government, police, fire, health, housing, universities and ancillary services
  • Digital Authority Forum leadership events
  • Bespoke supplier events

Work in partnership with our editorial and digital marketing team to establish thought leadership and reputation with your target public sector audience. We help you to build a campaign using our various packages, based on your needs and budget - ensuring your outcomes are at the heart of the project. Download a copy of our brochure here.

Element Price ex VAT
Annual campaign partnership for one of the UKAuthority focus sections: Local Digital, Cyber Resilience, Smart Places, Health & Care, data4good campaigns:

• “In partnership with” logo headlining section
• Full banner advertising across the relevant section (Banner can change on a monthly basis and can link to eg reports, event info etc.)
• Branding on monthly newsletter for 12 months
• Quarterly case study or thought leadership feature - our journalists will interview your thought leaders or user exemplars to produce a feature every quarter
• UKAuthority newsletter and social media support for your features published on the section
• Quarterly email distribution / lead gen to the UKAuthority audience of your features and Calls to Action
• Priority partnership access for your news releases and comment with the editorial team for that section






£16,850.00 annual package
Video case study or thought leadership *

News story - one talking head news interview, editing, publication and inclusion in newsletter

News package - three talking head news interviews, editing, publication, social media
support and inclusion in newsletter

Case study package - one day filming, editing, two short films prodcued, publication, email lead generation, social media support and inclusion in the newsletter
 

£1,600 per story

£3,200 per package

£7,195 per package
Thought leadership interactive webinar, news story, 3 talking head video interviews, feature, social media promotion, email lead generation

(including spokesperson, branding, delegate acquisition, project management, moderation, broadcast, filming of panelists, post-production and hosting of on-demand recording)


 £11,595 per package
Thought leadership feature or customer evidence case study, with social media support, email, lead generation and inclusion in newsletter  £3,045
Publication of PR case study, opinion piece or blog, social media promotion and email lead generation  £1,995
Event support: blog, banner ad, newsletter, social media promotion and email invite to target delegates  £2,345
Thought leadership round table, feature, social media promotion and email lead generation

(includes venue, speakers, delegate acquisition, messaging, logistics, email
support, moderating and inclusion in newsletter)


 £6,295
White paper from round table

(includes round table reporting, analysis & write up, review first draft and amend feedback, layout to UKA white paper style)
 
£5,025
White paper, social media promotion and email lead generation

(includes desk research, phone interviews, analysis and write up, review first draft and amend feedback, layout to UKA white paper style, thought leadership feature and
inclusion in newsletter)

 
£6,825
Online poll of UKAuthority readers (7 questions maximum), feature, email and lead
generation, feature, social media promotion and summary report 
 £6,795
Banner Advertising

(Can be changed each month if more than a month’s run. Link to own site or a gated download facility) 
 
£350 per month
Tailored and targeted email distribution with lead generation  £1,095 per email
Consultancy (Thought leadership, positioning, messaging, engagement, behavioural change)  £1,000 per day
* Filming is for one day, in one location. 
UKA are happy to discuss bespoke video packages.
POA

SME digital marketing packages are available.

To see example campaign results click here.

To see our marketing brochure click here.

For further information contact:

What they say about us...

"I have worked with Informed Communications Ltd since 2010 while I was Deputy Government CIO in the Cabinet Office and in my current role with EMC as Chief Technologist, Public Sector, since February 2012. They have been engaged by the EMC marketing team in the UK to help promote the company and its specific technology capabilities in the public sector, a project which they have delivered impeccably.

The team at Informed Communications Ltd have one of the most well developed networks across the public sector in the digital and ICT sectors that I have come across. It spans Local Government, Health, Police, Central Government, the Devolved Administrations and the various companies that sell into the public sector, and includes both digital and ICT specialists, and business leaders. The size, breadth and accuracy of their validated and coded list of contacts is, I believe, the largest and most up to date anywhere across the public sector.

In terms of coverage, Helen Olsen and the Informed Communications Ltd team have helped me deliver messaging in both jobs on a range of technology/digital topic subjects including Cloud Computing, Cyber Security, Fraud and eCrime, Big Data, capability growth and citizen facing/digital issues. This has included delivering live round table TV/webinars, blog posts, email marketing, and news features and has involved attracting a number of different thought leaders and specialists to become involved.

The team are very capable at exploiting social media, attracting sponsorship for events and identifying and targeting specific interest groups with their marketing material. They have delivered the goods for me over and over again, and I would highly recommend them to anyone contemplating a national marketing campaign in the public sector."

Bill McCluggage, former Chief Technologist - Public Sector, EMC